This study is an analysis of Swaziland media’s coverage of the 16 Days of Activism Against Gender Violence Campaign and gender-based violence and child abuse that were published or broadcast during the campaign period.
The monitoring of gender-ba
sed violence and child abuse during the 16 Days of Activism Against Gender Violence 2006 has revealed considerable challenges for the media. It exposed a serious lack of ethical, fair, detailed, analytical and gender-aware reporting. This study demonstrates that the media is not doing enough to challenge gender stereotypes, raise public awareness of gender violence and child abuse, educate women on their rights and urge greater commitment and accountability from government in combating problems.
The findings also indicate that gender activists in Swaziland are struggling to make an impact. Gender prejudices, discrimination and stigma are pervasive. The fact that there was so little in-depth coverage of the campaign shows that gender activists and the media are failing to form strong partnerships.
By Mary-Ellen Rogers, for MISA-Swaziland and GEMSA, funded by OSISA
